Theory and Practice Photography Studio (TAP Photo Studio) is an Asheville NC based photography studio with a focus on product photography, and new product launching.

We create high conversion marketing experiences that strengthen brand loyalty, deepen interactions, and create buyers that become brand ambassadors. We do this through placing the visual experience at the forefront of your product launch. We empower buyers with honest and beautiful imagery that clients trust. Our work is state of the art, informed by competition, and speaks for itself.

Neeta Kepchar: Manager

John Kepchar: Photographer

We provide commercial product photography for businesses in Asheville, Greenville, Charlotte, the Triad and beyond.

Not ready to connect? Check out what our clients have to say about working with TAP Photo Studio!